Quick story


I'm setting up the first brick and mortar outpost of Above & Beyond Dermatolgoy. It's a leap of faith, but I'm confident.

My office/consultation space is single room I'm renting inside a fantastic independent fitness center in Plover, WI.

If I'm not the only dermatologist located inside a gym in the country, I'm one of very few.

I arrived this morning to bring some boxes from home, set some things up, and do a workout.

I was hardly through the front door when an elderly patron in a Packers tank top, Betty Lou, greeted me with a smile.

"It's you!" she said with combination of warmth and relief.

My landlord, Dave, who is also Betty Lou's long-time trainer, must have told her a dermatologist was coming.

Before I could even tell her my name or put my boxes down, she was telling me about her psoriasis and sore joints. I told her I'd be happy to help.

As we talked for a few more minutes, I started to have a hunch that she may be the gal I had seen in a framed photo in Dave's office when I was signing my lease. I was right.

Betty Lou used to weigh 250 lbs.

She had a dark moment in 2009 during a health scare and committed to turning her life around with lifestyle interventions such as nutrition and movement. Ya know, the stuff that actually makes us healthier for the long run.

She ended up losing 115 lbs and, in 2011 at age 71, broke the Guiness World Record for holding an abdominal plank with an incredible 36 minutes and 58 seconds!

I told her how excited I was to meet her.

She shared with me that her primary care doctor at Marshfield Clinic had a health scare and experienced the ravages of the modern healthcare industrial complex. After that, she went totally "holistic" as Betty Lou put it.

"Everyone who takes care of me is really good."

I look forward to being one of them.

Talk soon,

Stephen

Above & Beyond Dermatology

I’m a board-certified dermatologist who saves lives (!) by helping people reduce their risk of succumbing to common chronic diseases by fixing their immune systems and getting great looking and feeling skin, hair, and nails along the way. My weekly newsletter is an opportunity for you to get to know and trust me by learning from what I'm building in life and business.

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